JOSHICA BEAUTY is a collection of luxurious natural hair and skin care, designed, curated and handcrafted in Los Angeles, California. We are a natural hair and skin care brand that focuses on celebrating the natural beauty of black women while empowering them to wear their natural hair. We also educate women on how to care for and manage their hair. The Natural Hair Collection was created for women with kinky, curly, locks. Our hair, body and face spa products are made with natural essential oils, extracts and botanicals for those desiring a luxurious at home spa experience. We currently offer our products on line at and


Press coverage
"I love the fact that I am a business owner, and specifically a black woman business owner. I love that I offer a product that helps to encourage self-care and self-love, and I love the fact that I have products that people love and use every day."
Featured Shop: Joshica Beauty
Etsy Journal - January 29, 2018
"Vogue beauty editors combed through thousands of Etsy entries and tested an edited selection of products to arrive at these twelve brands"
12 Brilliant Indie Beauty Brands That Started on Etsy
VOUGE - February 17, 2017
"Joshica Beauty is another Black-owned brand with major buyer loyalty on Etsy."
These Are Etsy's Top Trending Black-Owned Beauty Shops
ESSENCE - January 11, 2017
Pacific Coast Regional (PCR) is a private, non-profit corporation founded in 1977 to assist small business owners in becoming successful members of the Southern California business community. Through contracts with the Federal Government, the State of California, and partnerships with private institutions, PCR provides financial, educational and consulting services. In addition, PCR has been certified by the U.S. Treasury as a Community Development Financial Institution (CDFI). Their primary goal is to help the small business owner succeed.
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"Great products that rival and win the battle against more commercial brands and the best part is that a little goes a long way."
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""I would definitely recommend these products""
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"This is my new favorite shampoo bar. It's a safe natural soap. It lathers great, cleans and smells wonderful. I love the minty fragrance!"
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