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The Journey towards loving your natural hair Find Out More
Natural. Luxurious. Clean Beauty Shop Now
Order Now!
New Clothing Collection! Shop Now
Natural. Luxurious. Clean Beauty Shop Now

Featured collection

  • Coconut + Brazilian Mango Shea Hair Butter - JOSHICABEAUTY
    joshicabeauty
    $ 20.00
    $ 20.00
    $ 19.99
    Sold out

    Customer Reviews

    Based on 4 reviews Write a review
  • Moisture Mist Leave-in Conditioner Spray - JOSHICABEAUTY
    joshicabeauty
    from $ 8.00
    from $ 8.00
    Sold out

    Customer Reviews

    Based on 3 reviews Write a review
  • Rosemary Grapefruit + Lime Curl Softening Cream - JOSHICABEAUTY
    JOSHICABEAUTY
    $ 21.00
    $ 21.00
    Sold out

    Customer Reviews

    Based on 2 reviews Write a review

What's in this product? It works really well on my hair type.

Ricky

Love this product. I use it in my baby girl hair and it makes her hair feel buttery soft

prettyminnie18

The scent is truly lovely. This shampoo bar puts the "boing" back in my curls;

Maggie Taylor

Clean Beauty. Self- Care. Natural Hair.

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Handcrafted Clean Beauty

Handcrafted hair and skincare products with unique formulas made from quality essential oils and botanicals

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Building Beyond Hair

Unleash your natural hair and free yourself from a lifetime of self-hate

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Black Woman Owned

All Natutral Beauty by An All Natural Girl

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Blog posts

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Look Who's Talking

Joshica Beauty Featured Shop

It was 2012, and Joshica Kiah was standing in her Los Angeles bathroom, beginning to re-straighten her freshly washed hair, when her husband walked into the room. “He saw me and was like, ‘Oh my gosh, your hair is so beautiful! Look at all those beautiful curls,’”

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12 Brilliant Indie Beauty Brands That Started on Etsy

Vogue beauty editors combed through thousands of Etsy entries and tested an edited selection of products to arrive at these twelve brands, all launched on the makers’ site.

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15 Women on the Best Products for Platinum Blonde Hair

I typically use Joshica Beauty Coconut & Brazilian Mango Shea Hair Butter twice a week to avoid buildup, but it's a savior for natural hair. A little goes a long way.

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