• Go Natural!

  • Learning to own your natural hair
  • Natural Hair Care Collection

  • Natural. Luxurious. Clean Beauty
  • Rose Body Collection

  • Natural. Luxurious. Clean Beauty
  • Bubble + Rinse Natural Bar Soap

  • Natural. Luxurious. Clean Beauty
  • Lip Butter Lip Balm

  • Natural. Luxurious. Clean Beauty
  • Black Clothing Collection

  • Natural. Luxurious. Clean Beauty

Go Natural!

Learning to own your natural hair Find Out More

Natural Hair Care Collection

Natural. Luxurious. Clean Beauty Shop Now

Rose Body Collection

Natural. Luxurious. Clean Beauty Shop Collection

Bubble + Rinse Natural Bar Soap

Natural. Luxurious. Clean Beauty Shop Now

Lip Butter Lip Balm

Natural. Luxurious. Clean Beauty Shop Now

Black Clothing Collection

Natural. Luxurious. Clean Beauty Shop Collection

Featured collection

  • Coconut + Brazilian Mango Shea Hair Butter
    Vendor
    joshicabeauty
    Regular price
    $ 20.00
    Sale price
    $ 20.00
    Regular price
    $ 19.99
    Unit price
    per 
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    Based on 4 reviews Write a review
  • Natural Hair Care Set
    Natural Hair Care Set - JOSHICABEAUTY
    Vendor
    joshicabeauty
    Regular price
    $ 38.00
    Sale price
    $ 38.00
    Regular price
    $ 41.50
    Unit price
    per 
    Sold out

    Customer Reviews

    Based on 5 reviews Write a review
  • Rosemary Grapefruit + Lime Curl Softening Cream
    Vendor
    JOSHICABEAUTY
    Regular price
    $ 21.00
    Sale price
    $ 21.00
    Regular price
    Unit price
    per 
    Sold out

    Customer Reviews

    Based on 2 reviews Write a review

Luxurious. Natural. Clean Beauty.

Read About Joshica Beauty

Handcrafted Beauty

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Celebrating Black Natural Hair

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Black Woman Owned

Look Who's Talking

Joshica Beauty Featured Shop

It was 2012, and Joshica Kiah was standing in her Los Angeles bathroom, beginning to re-straighten her freshly washed hair, when her husband walked into the room. “He saw me and was like, ‘Oh my gosh, your hair is so beautiful! Look at all those beautiful curls,’”

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12 Brilliant Indie Beauty Brands That Started on Etsy

Vogue beauty editors combed through thousands of Etsy entries and tested an edited selection of products to arrive at these twelve brands, all launched on the makers’ site.

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15 Women on the Best Products for Platinum Blonde Hair

I typically use Joshica Beauty Coconut & Brazilian Mango Shea Hair Butter twice a week to avoid buildup, but it's a savior for natural hair. A little goes a long way.

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