• Natural Hair Care Collection

  • Natural. Luxurious. Clean Beauty
  • Bubble + Rinse Natural Bar Soap

  • Natural. Luxurious. Clean Beauty
  • Lip Butter Lip Balm

  • Natural. Luxurious. Clean Beauty
  • Black Clothing Collection

  • Natural. Luxurious. Clean Beauty

Natural Hair Care Collection

Natural. Luxurious. Clean Beauty Shop Now

Bubble + Rinse Natural Bar Soap

Natural. Luxurious. Clean Beauty Shop Now

Lip Butter Lip Balm

Natural. Luxurious. Clean Beauty Shop Now

Black Clothing Collection

Natural. Luxurious. Clean Beauty Shop Collection

Featured collection

  • "Vote" Cotton Tee
    Regular price
    from $ 15.00
    Sale price
    from $ 15.00
    Regular price
    $ 20.00
    Unit price
    per 
    Sold out
  • "Black" Collection Women's Twist-Front Cropped Tee
    Regular price
    $ 37.00
    Sale price
    $ 37.00
    Regular price
    Unit price
    per 
    Sold out
  • "Black" Collection Women's Hoodie
    Regular price
    $ 45.00
    Sale price
    $ 45.00
    Regular price
    Unit price
    per 
    Sold out
  • "Black" Collection Men's Bomber Jacket
    Regular price
    $ 48.00
    Sale price
    $ 48.00
    Regular price
    Unit price
    per 
    Sold out
  • "Black" Collection Men's Long Sleeve Tee
    Regular price
    $ 27.00
    Sale price
    $ 27.00
    Regular price
    Unit price
    per 
    Sold out
  • "Black" Collection Women's Track Pants
    Regular price
    $ 55.00
    Sale price
    $ 55.00
    Regular price
    Unit price
    per 
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  • "Black" Collection Crossbody Sling Bag
    Regular price
    $ 26.00
    Sale price
    $ 26.00
    Regular price
    Unit price
    per 
    Sold out
  • Unisex Twill Hat
    Unisex Twill Hat - JOSHICABEAUTY
    Regular price
    $ 25.00
    Sale price
    $ 25.00
    Regular price
    Unit price
    per 
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Luxurious. Natural. Clean Beauty.

Read About Joshica Beauty

Black Woman Owned

Black Natural Hair Care

JOSHICA Naturalistas celebrates black natural beauty by encouraging black women to "Go Natural" and wear their natural hair