Clean Beauty, Self- Care & Natural Hair


Joshica (josh-aka) Beauty is a luxury natural hair and skincare brand that celebrates 4C natural hair and self-care. Joshica Beauty got its start in 2015 in Los Angeles California when Joshica Kiah Craig, military veteran, and author of The Strength of Your Strands, decided to wear her natural hair and start living a green lifestyle. 

Her husband, seeing her real hair texture for the first time after she had taken down her hair weave, fell in love with her curls. They then had an argument about wearing her natural hair which lead her to stop believing the negative stigmas about her hair and later gain the confidence to wear her kinky-curly hair texture again.

Not long after that, she was expecting a baby and discovered the toxic ingredients that were in the hair and skin care products made for babies and adults. That was when she decided to research natural and organic ingredients, which allowed her to rediscover a family history of soap-making, and formulated her collection of natural hair and skincare products.

In the effort to encourage black women to start their natural hair journey she formulated The Natural Hair Collection designed specifically for Type 4, kinky-curly natural hair textures. Joshica believes in not only growing your hair but growing your self-worth and feels it's time for black women to rediscover their natural selves and own their natural hair.  

Due to the challenge of maintaining a work-home life balance, Joshica took a break from the business after suffering from a mental breakdown in 2018. Now that she's back she has a desire to share the importance of practicing regular self-care. 

JOSHICA BEAUTY offers natural hair and skin care using natural butters, oils, and botanicals to grow and maintain thick natural hair textures and to treat the skin with some of the best ingredients that nature has to offer.

"I take pride in using natural ingredients to formulate my products because I believe nature is better and offers everything we need for wellness and self-care. All of my skin and hair care products are handcrafted with unique formulas made from quality natural ingredients."

You can find Joshica sharing more of her story, her self-care practices, and her natural hair journey on YouTube, Facebook, and Instagram @joshicabeauty.

For interview requests or to discuss ways to collaborate with Joshica please email