Clean Beauty, Self- Care & Natural Hair
In 2015, Joshica Beauty, the natural hair and skincare brand that celebrates black natural hair and self-care, got it's start in Los Angeles California when military veteran Joshica Kiah Craig decided to wear her natural hair.
After she had taken down her hair weave in a Los Angeles apartment that she shared with her husband, Dominique. Dominique, seeing her real hair texture for the first time, fell in love with her curls. They had an argument about wearing her natural hair that lead her to stop believing the negative stigmas about her hair and gaining the confidence to wear her kinky-curly hair texture again.
Not long after that, she was expecting a baby and discovered the toxic ingredients that were in the hair and skincare products made for babies and adults. That was when she decided to research natural and organic ingredients, and even rediscovered a family history of soap-making, and formulated her own collection of natural hair and skincare products.
With the effort to empower black women to love who they are and to start their natural hair journey she formulated The Natural Hair Collection designed specifically for Type 4, kinky-curly natural hair textures. Joshica believes in not only growing your hair but growing your self-worth and feels it's time for black women to rediscover their natural self and own their natural hair.
In 2018, Joshica took a break from the business after suffering from a mental break down due to the challenge of maintaining a work-home life balance and now that she's back has a desire to share the importance of practicing regular selfceare.
JOSHICA BEAUTY offers natural hair and skin care using natural butters, oils and botanicals in order to grow and maintain thick natural hair textures and to treat the skin to some of the best ingredients that nature has to offer. I take pride in using natural ingredients to formulate my products because I believe nature is better and offers everything we need for wellness and self-care. All of my skin and hair care products are handcrafted with unique formulas made from quality natural ingredients.