My name is Joshica, I'm a wife, mother, Air Force veteran, green beauty enthusiast and creator of JOSHICA BEAUTY. I was born and raised in The Washington DC Metropolitan Area and am currently an Angelino (LA native).
So here's the story...
I started JOSHICA BEAUTY in 2015 after starting my natural hair journey, or "going natural", which means I stopped wearing hair weaves, wigs and using chemical straighteners in my hair and started wearing my natural afro-textured hair, I later created The Natural Hair Collection for women with kinky, curly hair like mine.
I decided to create my natural skin care collections after noticing the harmful chemicals that exist in hair and skin care products during my pregnancy. During my pregnancy I made sure that I ate healthy organic foods and avoided products that contained a lot of sugar, salt, genetically modified organisms and pesticides. I believe this is the reason I had such an amazing pregnancy, however, I was surprised to find that there are numerous amounts of products on the market for babies and adults, some of which are trusted household brands, that contained carcinogenic (cancer causing) ingredients such as parabens, sulfates and phthalates.
Then, after the birth of my son I experienced post-pardom shedding and noticed the texture of my hair had changed. My hair became really dry, and frail, and I was loosing large amounts of hair everyday; I panicked because I thought I was going bald. I quickly threw away all the hair care products that contained toxic and abrasive chemicals along with products that were not beneficial to my natural kinky-curly hair texture and began my natural hair routine. By using natural organic products I was able to grow my hair back, restore my hair's pH levels and improve the look, feel and the health of my hair.
I later began making my own cleansing and body products. For my baby shower, I decided to give handmade soaps as "thank you" gifts for my guests. I made my first batch of soap and everyone loved it. That was when my mother reminded me of my great-grandmother, Naomi, who made soap, which was some of the best soap my family ever had. I decided to take classes on soap making, perfume making, essential oil blending and mixing along with researching natural herbs, botanicals and oils in order to formulate the safe, nourishing hair and skincare. I create products using natural butters, oils and botanicals in order to grow and maintain my thick natural hair texture and treat my skin to some of the best ingredients that nature has to offer.
I believe in the power of nature and I'm proud to say that all of my skin and hair care products are handmade from quality natural ingredients.