JOSHICA BEAUTY is a natural hair and skin care brand that celebrates black natural beauty and promotes self-care with a collection of luxurious natural hair and skin care products designed, curated and handcrafted in Los Angeles, California by founder, Joshica.

We encourage black women to wear their natural hair, while educating women on ways to care for and manage their hair. The Natural Hair Collection was created for women with kinky, curly, locks. Our skincare products are made with natural essential oils, extracts and botanicals for those desiring a luxurious at home spa experience.

All products are handmade in small batches with quality ingredients. JOSHICA BEAUTY offers natural organic hair and skin care, free from parabens, sulfates and other harmful ingredients. 

Find out more about me and how JOSHICA BEAUTY got started here.