All Natural Beauty by and All Natural Girl: How one woman's natural hair journey turned into a natural hair care business

October 06, 2020
How a natural hair and skincare that celebrates black natural hair and selfceare was born

Joshica Beauty got it's start in in 2015 after owner, Joshica Kiah, started her  natural hair journey, or "going natural", which means she stopped wearing hair weaves, wigs and using chemical straighteners in her hair and started wearing her natural afro-textured hair, she later created The Natural Hair Collection for women with kinky, curly hair like hers.

She decided to create her natural skin care collections after noticing the harmful chemicals that exist in hair and skin care products during her pregnancy. During her pregnancy she made sure that she ate healthy organic foods and avoided products that contained a lot of sugar, salt, genetically modified organisms and pesticides. She believes this is the reason she had such an amazing pregnancy, however, she was surprised to find that there are numerous amounts of products on the market for babies and adults, some of which are trusted household brands, that contained carcinogenic (cancer causing) ingredients such as parabens, sulfates and phthalates. 

Then, after the birth of her son she experienced postpartum shedding and noticed the texture of my hair had changed. Her hair became really dry, and frail, and I was loosing large amounts of hair everyday; she panicked because she thought she was going bald. She quickly threw away all the hair care products that contained toxic and abrasive chemicals along with products that were not beneficial to my natural kinky-curly hair texture and began my natural hair routine.  By using natural organic products she was able to grow my hair back, restore my hair's pH levels and improve the look, feel and the health of my hair. 

She later began making my own cleansing and body products. For her baby shower, she decided to give handmade soaps as "thank you" gifts for my guests. She made her first batch of soap and everyone loved it. That was when her mother reminded her of her great-grandmother, Naomi, who made soap, which was some of the best soap my family ever had. She decided to take classes on soapmaking, perfume making, essential oil blending and mixing along with researching natural herbs, botanicals and oils in order to formulate safe, nourishing, lush hair and skincare.She creates products using natural butters, oils and botanicals in order to grow and maintain my thick natural hair texture and treat my skin to some of the best ingredients that nature has to offer.

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About Joshica Kiah Craig

Joshica Kiah Craig is a wife, mother, CEO, author of The Strength of Your Strands, and natural hair expert. Based in Los Angeles, California, Joshica began Joshica Beauty with a purpose-driven mission: to empower black women everywhere to not only embrace their natural hair but love their natural hair and begin living unapologetically black. Featuring a luxurious line of 100% natural hair care, soaps, body oils, and lip products; the Joshica Beauty line is designed to enrich and nourish natural hair, moisturize the body, and empower the mind. 


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