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12 Brilliant Indie Beauty Brands That Started on Etsy
Vogue beauty editors combed through thousands of Etsy entries and tested an edited selection of products to arrive at these twelve brands, all launched on the makers’ site.
Joshica Beauty Featured Shop
It was 2012, and Joshica Kiah was standing in her Los Angeles bathroom, beginning to re-straighten her freshly washed hair, when her husband walked into the room. “He saw me and was like, ‘Oh my gosh, your hair is so beautiful! Look at all those beautiful curls,’”
These Are Etsy's Top Trending Black-Owned Beauty Shops
Joshica Kiah’s collection also includes small batch, botanical-based hair and beauty products. Partly inspired by her great-grandmother, who was an expert soap maker, the wife and mother’s committment to creating for kinky hair textures is why Etsy shoppers flock to her Joshica Beauty shop.
Featured collection
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Rosewater Botanical Facial and Body Mist
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- Vendor
- joshicabeauty
- Regular price
- $ 20.00
- Sale price
- $ 20.00
- Regular price
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$ 20.00 - Unit price
- per
Sold outCustomer Reviews
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Rosemary Lavender Shampoo + Body Bar
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- Vendor
- JOSHICA BEAUTY
- Regular price
- $ 8.00
- Sale price
- $ 8.00
- Regular price
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$ 8.00 - Unit price
- per
Sold outCustomer Reviews
Based on 1 review Write a review -
Rose Glow Luxe Body Oil
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- Vendor
- joshicabeauty
- Regular price
- $ 40.00
- Sale price
- $ 40.00
- Regular price
-
$ 40.00 - Unit price
- per
Sold outCustomer Reviews
Based on 1 review Write a review -
Passionfruit Lip Butter
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- Vendor
- JOSHICA BEAUTY
- Regular price
- $ 10.00
- Sale price
- $ 10.00
- Regular price
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$ 10.00 - Unit price
- per
Sold out
Celebrating 10 years!
Celebrating 10 incredible years in business, we're filled with gratitude for the unwavering support and trust of our community, which has been the cornerstone of our success and growth.
Building Beyond Hair
"The Strength of Your Strands: The Journey To Loving Your Natural Hair" is a transformative guide that celebrates the diversity and vitality of natural hair. This book is an empowering journey that encourages readers to embrace their unique hair textures and types, guiding them through the complexities of natural hair care with wisdom, understanding, and love.
Handcrafted Clean Beauty
Handcrafted hair and skin care products with unique formulas made from quality essential oils and botanicals
Join for free and begin earning points & rewards!
Join us as we celebrate a remarkable milestone—10 incredible years of empowering natural beauty and self-love with JOSHICA BEAUTY! To honor this special occasion and show our gratitude for your unwavering support, we’re thrilled to introduce our brand-new Rewards Program, designed just for you.
