Joshica Beauty Be Naturally Free Mission

Joshica Beauty encourages black women to love their natural hair and be confident with their natural beauty. Our mission is to ensure that black women know how to care for their afro-textured hair and have a positive self-image—helping black women raise their self-esteem and realize their full potential. We provide black women with hair education and education to overcome self-image issues and be their best selves. We also offer education and tips on natural hair and skin care products, or clean beauty, to make consumers aware of the harmful chemicals in beauty products empowering them to be smart shoppers.