Be Naturally Free - JOSHICABEAUTY

Be Naturally Free

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The JOSHICA BEAUTY Be Naturally Free, self-esteem project is to empower young black women to love their natural hair and be confident with their natural beauty. 

Our mission is to ensure that the next generation of black girls grow up knowing how to care for their afro-textured hair and have a positive self image—helping black girls raise their self-esteem and realize their full potential. 

We plan to provide black girls with self-esteem education and partnered with experts in the fields of psychology, health, and body image to create a program of resources to help young people overcome self image issues, and be their best selves.

Set to launch Spring 2021